What kind of athletes do we work with?
What kind of athletes do we work with?
Do we only work with professional athletes? Great question.
If you don’t have the time to read this entire blog post, the short answer is- no, we do not only work with professional athletes.
If you do have the time, buckle in for the long (and much more fun) answer.
The concept behind A2B is simple. We believe athletes who excel in their chosen sport, develop a unique set of skills and habits that are transferable to other areas of their lives- specifically within a business environment.
Being a World champion, or the best in the world at your craft is nothing short of incredible. However in the business world it doesn’t matter if you’re a world record holder, or if you have a medal around your neck. Sure, it’s helps your status and gives you tangible proof that you’re hard working, dedicated, goal driven and committed (just to name a few).
However, it doesn’t define you in a professional setting. What does define you, is your daily effort, determination, resilience, discipline, focus, teamwork, and grit. This is what sets you apart from everyone else. We don’t believe you need a medal as proof of these traits, if you did, only a small 1% of athletes would be defined as high performers. Whereas the truth is, many athletes “fail” along their journey, some never making it all, and this is the difference.
Athletes train their whole lives for a handful of chances at a medal, with the likelihood of them going home with nothing being extremely high. This is what sets elite level athletes apart, whether they “made it” or not. They face adversity everyday but persevere anyway.
By recognising the weight these skills can hold, and then knowing how to apply them in one’s professional lives- athletes become secret weapons within the business world. This is why we work with current and former athletes from a variety of different competitive levels.
Whether you’re an Olympian, World champion, state or national team representative, senior-grade local athlete, or a former elite high school athlete- you have all pursued excellence and this is what sets you apart.
On top of this, athletes dedicate their entire lives to having a chance at achieving a goal, knowing that one day everything they’ve work towards will have to stop and they’ll have to transition into a new career.
The complicated reality is that transition could come at any time. Perhaps it’s due to injury, a loss of contract or even a loss of love for the game? Perhaps it was after a long, successful career, that ended on your own terms? We hope for everyone that it is the later, but unfortunately it is not always the case.
Regardless of the path, it can be a trying and confusing crossroads filled with unique challenges and opportunity. The ability to navigate, overcome and succeed despite these challenges only further confirms why all athletes are valuable.
Want a visual explanation? Watch here:
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Whether you’re an athlete looking to transition into a new career or an employer looking to build a high-performance culture within your team, Athlete2Business looks forward to working with you!
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